Goals
Vision
To be Malaysia's No.1 Home Improvement Ecosystem, enriching lives and building a sustainable future for every family.
InHome Group
About us
From a small awning workshop to a diversified group of specialist brands — united by one mission: creating better living experiences for every Malaysian family.
About InHome
Our Journey
From a Small Dream to a Trusted Home Improvement Brand
Founded in 2013, InHome Group began as a humble awning business with a simple vision — to transform the way Malaysians experience their homes.
Driven by innovation, quality craftsmanship, and customer satisfaction, InHome has grown from a small team with big ambitions into one of Malaysia's leading home improvement groups.
Today, InHome Group has evolved into a diversified ecosystem encompassing awnings, smart roofing systems, zip blinds, solar energy, waterproofing, smart home solutions, cabinetry, dining, beauty, and lifestyle-related businesses. Together, we are united by one mission — creating better living experiences for every Malaysian family.
Our growth is built on the trust of thousands of homeowners, the dedication of our team, and a commitment to continuous innovation and excellence.
As we look ahead, InHome Group remains focused on building more than homes. We are building opportunities, empowering people, and creating a better future for generations to come.
InHome — Always There For You, No Matter The Weather.
Purpose
Mission
To enhance living experiences through innovation, empower people through opportunities, and create lasting value for our customers, partners, and communities.
The Founder
From a Poor Boy to an Industry Leader
Today, many people know Terry Chong as a successful entrepreneur who leads a company with seven factories, more than 10,000 completed projects, and numerous prestigious business awards. However, few know the journey behind his success—a story of poverty, debt, perseverance, and transformation.
Terry ChongFounder & Group CEO
- 7 factories across Malaysia
- More than 10,000 successful customer projects
- Malaysia's largest indoor awning showroom
- ISO-certified awning manufacturing facilities
- Three Malaysia Book of Records (MBOR) achievements
- Multiple local and international business awards
Early Years
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A Childhood Shaped by Hardship
Terry was born into a humble family and grew up facing financial difficulties. As a child, he witnessed debt collectors coming after his parents and experienced periods when even basic meals were a struggle. Yet instead of allowing hardship to define him, it ignited a determination deep within him.
“I will change my destiny, and I will change my family's future.”
At the age of 12, Terry began working while studying. He took on various jobs and even experienced being underpaid and mistreated, earning as little as RM1 a day. These experiences taught him early in life that there are no shortcuts to success — only hard work, perseverance, and self-reliance can create a better future.
The First Entrepreneurial Challenge
At 27, Terry made a bold decision alongside his father to start a small metal fabrication factory with only two foreign workers. He had no business management experience and no entrepreneurial background — driven by passion, he stepped into the world of business, only to discover that entrepreneurship was far more challenging than he had imagined.
“A business can afford to lose money, but it cannot afford to lose credibility.”
Without proper systems, management knowledge, or financial planning, the company soon fell into severe financial difficulties. The business was placed under AKPK financial restructuring and came dangerously close to bankruptcy. In 2014, to fulfill commitments made to customers, Terry sold the newly purchased house he had just moved into. He lost his house — but he did not lose his integrity.
Awakening Through Failure
After experiencing setbacks and failures, Terry began to reflect deeply. He realized that the biggest challenge facing his company was not market competition — it was his own limitations as a leader. The business could not grow beyond the capacity of its founder. That realization became the beginning of his transformation.
The Learning That Changed Everything
The year 2017 became one of the most significant turning points in Terry's life. Although the company's finances were still under pressure, he made a courageous decision to invest in himself by enrolling in OE Business School. Under the mentorship of Dato Wira Calvin Khiu, Terry learned modern business management, leadership principles, and the Three-Win Business Model.
“Poverty is not the absence of money; it is the absence of growth.”
He began building systems, developing teams, strengthening branding, establishing corporate culture, and shifting the company from a business dependent on its owner to one driven by systems and structure. From that moment, the trajectory of the company changed forever.
Redefining the Awning Industry
Many people viewed the awning industry as a traditional trade with limited growth potential. Terry saw it differently. Driven by the belief that there is no such thing as a traditional industry — only traditional thinking — he continuously pushed for innovation and industry transformation.
“There is no such thing as a traditional industry — only traditional thinking.”
His vision was to elevate awnings beyond simple shelter solutions and position them as lifestyle products that integrate design, aesthetics, technology, and modern living. From product innovation and installation standards to branding and customer experience, he led the company through a complete transformation and successfully pioneered the modernization of the awning industry.
Building Malaysia's Leading Awning Brand
Under Terry's leadership, INHOME GROUP grew from a small metal workshop into one of Malaysia's leading one-stop awning and outdoor living solution providers. INHOME stands for INNOVATIVE HOME — a home that is creative, modern, and future-ready.
- Awning Systems
- Solar Panel Solutions
- Outdoor Zipblind Systems
- Waterproofing Services
- Flooring Solutions
- Kitchen Cabinet Systems
- Various Residential and Commercial Space Solutions
- 7 factories across Malaysia
- More than 10,000 successful customer projects
- Malaysia's largest indoor awning showroom
- ISO-certified awning manufacturing facilities
- Three Malaysia Book of Records (MBOR) achievements
- Multiple local and international business awards
From Building a Company to Building an Ecosystem
Today, Terry's vision extends far beyond operating a successful business. His dream is to create a business ecosystem that empowers entrepreneurs and traditional industries to grow together through AI integration, digital transformation, brand-driven business growth, corporate management education, and business ecosystem development.
“Personal success is an achievement. Helping others succeed is true value.”
His mission is to help more businesses break through growth limitations and achieve sustainable transformation.
Terry Chong's Life Philosophy
“Learning alone changes nothing. Action creates transformation.”
“Perfection comes from imperfection. Complete it first, then improve it.”
“Whenever problems arise, there are always more solutions than obstacles.”
From a poor boy to a debt-ridden entrepreneur. From selling his home to honor commitments, to becoming an industry leader. From changing his own life, to helping transform the lives of others. Terry Chong's story proves one powerful truth: Your background does not determine your future. Your circumstances do not limit your dreams. With continuous learning, courageous action, and unwavering perseverance, anyone can create a remarkable legacy of their own.
Our Group
Our Ecosystem
Specialist brands built, backed, and coordinated by InHome Group — one parent company for integrated home improvement across Malaysia.
Our Companies
Energy Saving
Food & Beverage
Advisory & Consultation
Zipblind
Home Enhancement
Awards & Recognition
A legacy of industry leadership, innovation, and trusted craftsmanship — recognised across Malaysia and beyond.
Sin Chew Business Excellence Award 2018
Service Excellence
Nanyang Superb Brand Award 2018
The Star SOBA 2019
Young Entrepreneur of the Year
ARCHIDEX 2019
New Product Awards
Malaysia Book of Records 2019
Largest Retractable Glass Roof System
ISO 9001:2015 Quality Management System Certification 2019
JCI Creative Young Entrepreneur Award 2020
Top 10 Finalist
JCI Creative Young Entrepreneur Award 2021
Top 10 Finalist
The Star SOBA 2021
Best in CSR
Malaysia G Forty Top 40 2021
Corporate Achievement
Malaysia Book of Records 2022
Largest Indoor Awning Showroom
Golden Eagle Award 2022
Excellent Eagles
CIDB Malaysia 2024
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Awards and certifications named on this page:
- Sin Chew Business Excellence Award 2018 — Service Excellence
- Nanyang Superb Brand Award 2018
- The Star SOBA 2019 — Young Entrepreneur of the Year
- ARCHIDEX 2019 — New Product Awards
- Malaysia Book of Records 2019 — Largest Retractable Glass Roof System
- ISO 9001:2015 Quality Management System Certification 2019
- JCI Creative Young Entrepreneur Award 2020 — Top 10 Finalist
- JCI Creative Young Entrepreneur Award 2021 — Top 10 Finalist
- The Star SOBA 2021 — Best in CSR
- Malaysia G Forty Top 40 2021 — Corporate Achievement
- Malaysia Book of Records 2022 — Largest Indoor Awning Showroom
- Golden Eagle Award 2022 — Excellent Eagles
- CIDB Malaysia 2024
Start Your Journey
Ready to transform your living space?
Visit our showroom, explore completed projects, or speak with our team — we're always there for you, no matter the weather.